The Ultimate Festive Season Gift for Craft Beer Lovers- CBC Introduces the CBC Growler Kit
November 23, 2017

For craft beer fans, beer is a great gift idea any time of the year. But during the holidays, beer aficionados probably only have one wish for their gift list. Whether you are shopping for a homebrewing housemate or a craft beer loving spouse, CBC’s Growler Kit is the perfect gift idea and will bring festive season cheer to even the most discerning craft beer connoisseur.

The CBC Growler Kit is the first of it’s kind from South Africa’s leading independent craft beer producer, Cape Brewing Company (CBC). The Growler Kit includes 440ml bottles of CBC’s Lager, Pilsner, Krystal Weiss and Amber Weiss as well as a 2 litre growler – a sealable and reusable glass container which makes it convenient for beer lovers to refill with their favourite CBC draught beers.

The use of growlers dates back to the late 1800s in the United States, when metal pails were used to transport beer from the local tavern to an individual’s home. Some say the term originated from the sound that the pail’s cover made from the escaping carbon dioxide. Other, more creative anecdotes, state that either the bartender or the customer would be responsible for the growling – in those years, the barkeep was only supposed to fill the container with one pint of beer, while customers always edged for a larger refill. Whichever party was left dissatisfied after a transaction, was responsible for the ‘growling.’

More recently, the use of growlers has become popular again in the global craft beer industry.

“We love the origin story of the growler, and by introducing it locally, it gives an opportunity for CBC fans to own what is becoming somewhat of a mainstay in the global craft beer industry,” says Wolfgang Koedel, CBC’s Brewmaster.

Andy Kung, CBC’s COO, adds: “Consumers can use the growler to refill with their favourite draught beer at our Tasting Room and take a taste of the brewery home with them.

“The way the bottle has been designed ensures that you can transport your craft beer from one place to another without a degradation of quality. Of course, once re-filled, the growler should be refrigerated as soon as possible and should be consumed within two to three days to maintain that fresh on-tap taste.”

The CBC Growler Kit is available exclusively at Checkers stores in the Western Cape (including the Garden Route), Gauteng and KwaZulu-Natal areas, with a recommended retail price of R219.95. Growler refills are R75 per 2 litre refill at the CBC Tasting Room.

For more information follow CBC on Facebook and Instagram. #Cheers #Growler

 

WIN BIG with CBC
November 15, 2017

 

Stand a chance to WIN R25000 in cash or Limited Edition CBC apparel designed by our #BeIndependent ambassadors; Gabrielle Kannemeyer, Dhiantha Achary and Marti Lund

To enter simply buy any CBC 4-pack or 6-pack from any store, SMS the last 4 digits of the barcode on the outer packaging to 37960 and there you go! #cheers #WinWithCBC

Remember to keep your proof of purchase.
SMS entry costs R1.50, free sms’s do not apply.
T’s & C’s apply.

 

Meerendal CBC Ladies MTB Riders Sweeps FNB W2W Race Title
November 9, 2017

Meerendal CBC Ladies riders reclaimed the Wines 2 Whales race title in the women’s category at Onrus Caravan Park in Hermanus this past weekend. Jennie Stenerhag and Adelheid Morath took the sort after title after achieving a day one victory and taking second place on day two and three of the three-day mountain biking race event. The day one triumph and second place achievments, together with consistent riding, secured the Meerendal CBC team overall success.

Before delivering their masterful performances, Stenerhag recalls saying to Adelheid, “usually this is won on the first day”. It was this strategic thinking and the duo’s resilience that ushered them to first place. Stenerhag added, “Even though it was only by 20 seconds, we were able to keep the lead.”

CBC is the exclusive beer sponsor at the FNB Wines 2 Whales MTB event. “We celebrate another win for the inspiring duo. These ladies demonstrate what it means to be bold and daring, which are values that CBC shares. We’re looking forward to continue supporting the team.” Said CBC COO, Andy Kung.

Swedish born competitive skier, roadie and now mountain biking champion, Jennie Sternerhag, has become a Stellenbosch legend. She found her love for mountain bike riding six years after she stopped skiing. She was hooked on riding when she finished the “Swedish classic,” and it was around the same time that she came to South Africa for the first time and she fell equally in love with the country. She subsequently returned to Sweden to quit her job, and as they say, the rest has become history in the making.

Adelheid Morath is an internationally known powerhouse. The German cross-country mountain biker is well known for finishing 16th place at the 2012 Summer Olympics and finishing 18th place at the 2008 Olympics. The two-time Olympian has also participated in the 2015 Swiss Epic and has completed the 2016 Cape Epic. Previous teammates revere Morath for her consistent commitment, and she is commended for being a great rider who is an excellent climber and is a regular top 10 finisher at XCO World Cups.

Kung added “We love being apart of this great event and look forward to being the exclusive beer sponsor at FNB Wine2Whales 2018.

#cheers #mtb #TeamMeerendalCBC

Photo by: Tobias Ginsberg

CAPE TOWN FESTIVAL OF BEER TICKETS AVAILABLE AT OUR TASTING ROOM
November 7, 2017

Cape Town Festival of Beer, the largest festival of beer in the Southern Hemisphere, is around the corner again! The festival is set for the 1st, 2nd and 3rd of December 2017 at Hamilton’s Rugby Club in Green Point, Cape Town (next to the V & A Waterfront). And we’ll be showcasing our most beloved beers for the full weekend!

You can now buy Cape Town Festival of Beer tickets straight from the CBC tasting room at Spice Route Paarl!

And we decided to add something extra for our beer lovers! When purchasing a #ctfob ticket from #CBC, you’ll get your standard tasting for FREE and if you buy a ticket for the Sunday, we’ll add a FREE #PaleAle Can to the deal.

Friday tickets (01/12) : R120
Saturday tickets (02/12) : R150
Sunday tickets (03/12) : R100

#cheers #ctfob