CBC’s NEW PALE ALE IN A CAN

Prepare for your perception of craft beer to change forever.
We’re not just introducing a truly great new beer, we’re challenging traditional perceptions of what craft beer means. We’re constantly thinking about our customers – and that’s why we chose a can for our new Pale Ale. Our Swedish partner Åbro has one of the most advanced can-fillers in Europe, and the latest generation of aluminium can incorporate technological advances that provide a perfect seal for our beer while guaranteeing its taste and flavour. But it’s not just about its ability to preserve quality. Our new can is portable, quick-chilling, and sustainable. We like to think of it as a mini keg, and when you taste, we know you’ll feel the same way.

Join the Journey, go to our microsite and DOWNLOAD the CBC APP NOW! > http://capebrewing.co.za/LoveTheJourney/

About The Journey

The journey to create our new Pale Ale took us from Paarl’s baking sun to Sweden’s snows. It was an incredible collaboration between two master brewers with over 60 years of combined experience, who together crafted a true brewmaster’s beer that’s also an amazing thirst-quencher. It was a journey of two companies, CBC and Åbro, and learning to use the strengths of each to create something new. And now we want it to be a part of your journey. Take it with you – it’s easier to carry. Have adventures with your friends. See new places. Look out over the world with a great craft beer in your hand. Take a picture of you and your CBC craft beer with our new app and share your adventure, because life is all about the journey, and so is our new craft beer.