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You Won’t Be Growling At This, Promise

By May 8, 2018NEWS

For craft beer fans, beer is a great gift idea any time of the year. Whether you are shopping for a homebrewing housemate or a craft beer loving spouse, CBC’s Growler Kit is the perfect gift idea and will brings a sense of wonderment to even the most discerning craft beer connoisseur.

The CBC Growler Kit is the first of it’s kind from South Africa’s leading independent craft beer producer, Cape Brewing Company (CBC). The Growler Kit includes 440ml bottles of CBC’s Lager, Pilsner, Krystal Weiss and Amber Weiss as well as a 2 litre growler – a sealable and reusable glass container which makes it convenient for beer lovers to refill with their favourite CBC draught beers.

The use of growlers dates back to the late 1800s in the United States, when metal pails were used to transport beer from the local tavern to an individual’s home. Some say the term originated from the sound that the pail’s cover made from the escaping carbon dioxide. Other, more creative anecdotes, state that either the bartender or the customer would be responsible for the growling – in those years, the barkeep was only supposed to fill the container with one pint of beer, while customers always edged for a larger refill. Whichever party was left dissatisfied after a transaction, was responsible for the ‘growling.’

More recently, the use of growlers has become popular again in the global craft beer industry.

“We love the origin story of the growler, and by introducing it locally, it gives an opportunity for CBC fans to own what is becoming somewhat of a mainstay in the global craft beer industry,” says Wolfgang Koedel, CBC’s Brewmaster.

Andy Kung, CBC’s COO, adds: “Consumers can use the growler to refill with their favourite draught beer at our Tasting Room and take a taste of the brewery home with them.

“The way the bottle has been designed ensures that you can transport your craft beer from one place to another without a degradation of quality. Of course, once re-filled, the growler should be refrigerated as soon as possible and should be consumed within two to three days to maintain that fresh on-tap taste.”

The CBC Growler Kit is available exclusively from the CBC Tasting Room and online shop. Growler refills are R75 per 2 litre refill at the CBC Tasting Room.